AI playbooks for established businesses

Stop guessing how AI fits into your business.

A custom 90-day AI Playbook, built by an operator who runs his own agency on AI. No fluff, no "AI transformation" theater - just a prioritized plan your team can execute.

See pricing → Or book a free 15-min call

You're not behind.
You're just busy running the business.

You've played with ChatGPT. You've read the LinkedIn posts. You've watched a competitor brag about "AI-powered everything" and wondered if they actually mean it.

Meanwhile, you're running the business. Closing deals, fixing problems, leading the team, keeping clients happy. There's no time to wade through the noise and figure out which five things actually matter for a company like yours - versus the ninety-five things that don't.

That's what the AI Playbook is for.

01 / Process

The way bringing AI into your business should've worked the first time.

Three steps. Roughly two weeks. No 8-week discovery sprints, no 200-page strategy docs nobody reads.

- STEP 01

Discover

A 30-minute kickoff call and a short async questionnaire about your operations, team, tools, and goals. We move fast.

- STEP 02

Build

I research your business, industry, and tech stack, then build your custom Playbook over roughly 10 business days.

- STEP 03

Execute

You get the deck, a Loom walkthrough, and a clear 90-day rollout sequence. Your team starts shipping the next week.

02 / Deliverable

Built to be used,
not filed away.

A custom Playbook for your business - not a generic AI report with your logo dropped on the cover.

Ranked opportunities

8–12 specific AI use cases prioritized by ROI and effort, so you know exactly where to start.

Industry-specific use cases

Built for how your business actually runs - not generic "use ChatGPT to write emails" advice.

Tools and pricing

The exact tools I'd recommend, what they cost, and the alternatives if you want to go cheaper or more powerful.

Prompts and workflows

Custom prompts and workflow blueprints your team can deploy immediately.

90-day rollout sequence

A staged plan so you're not trying to change ten things at once.

What not to do (yet)

The risks, pitfalls, and the things you shouldn't automate - because some of them will burn you.

03 / Fit

Honest about who this works for.

A high-ticket engagement only pays off if it's the right match. Read this before you check out.

✓ This is for you if

  • You run an established business doing $1M+ in revenue
  • You have a team of 3 or more
  • You're profitable and stable, but quietly anxious about AI
  • You'd rather have a clear plan than another tool subscription
  • You want to act on AI before your competitors do - not after

✗ This isn't for you if

  • You're a solo freelancer or pre-revenue
  • You're looking for a tech demo or a hype reel
  • You want someone to "do AI" to your business without your team being involved
  • You expect overnight transformation - this is a 90-day plan, not a magic wand
04 / Operator

Built by an operator. Not a consultant.

Austin Benoit, founder of Apex Labs

I'm Austin. I run Search Prestige, a digital marketing agency that delivers SEO and paid media to agency partners across North America. I built it on AI workflows long before "AI" was a category - custom Claude skills, n8n automations, MCP integrations, proprietary reporting systems.

I'm not a consultant who read three books on AI. I'm an operator who runs a real business on it daily, in the same trenches you're in.

The Playbook is everything I've learned about which AI investments actually move the needle for service-based businesses - packaged for yours.

If you've ever sat through an "AI transformation" presentation and wondered when they'd actually tell you what to do on Monday morning - yeah. Me too. The Playbook is the answer to that question.

The team behind agency work for
Builders FirstSource Tennis Express Flamingo Theory Sanctuary Medical Ouster Yardstick Dog Hotel
05 / Pricing

One playbook.
Two ways to run it.

Choose the version that fits how your team works. Upgrade between tiers anytime before kickoff.

- Tier 01

Playbook

$6,000
One-time. Async delivery.

The custom Playbook, delivered.

  • Custom AI Playbook deck (8–12 ranked opportunities)
  • Loom walkthrough explaining every recommendation
  • Tool stack with pricing and alternatives
  • Custom prompts and workflow blueprints
  • 90-day rollout sequence
  • ~10 business day delivery
  • One round of revisions
Get started →
Most popular
- Tier 02

Playbook + Implementation

$9,000
One-time. Includes 60 days of support.

The Playbook, plus help putting it to work.

  • Everything in the Playbook tier
  • 4 × 60-min working sessions over 60 days
  • Direct email access during the engagement
  • Hands-on help shipping your top 2–3 priorities
  • Tool selection and vendor calls (with you)
  • SOPs and team training docs for what we ship
Get started →

Not sure yet? Book a free 15-min intro call →

- The guarantee

If it's not worth it,
I'll make it right.

After your walkthrough, if you don't feel the Playbook was worth what you paid, tell me. I'll either rework it until it is, or refund you. I'm not interested in keeping money from someone who feels they didn't get value.

06 / FAQ

Questions, answered.

About 10 business days from kickoff to delivery for the Playbook tier. The Implementation tier adds 60 days of working sessions after delivery, scheduled at your pace.
That's actually where this works best. I research your specific business and industry - including the boring operational details most consultants skip - and build the Playbook around how your business actually runs. HVAC, law, accounting, dental, home services, e-commerce, professional services. The framework adapts.
Sometimes yes, sometimes no. Most businesses can start with tools they already have or low-cost subscriptions in the $20–$100/month range. The Playbook flags the exact cost of every recommendation so there are no surprises.
No. The Playbook is built for owner-operators and their existing teams. Most recommendations require zero engineering. The ones that do are flagged clearly, with options for low-code, no-code, or "you'll want to hire someone for this."
The Playbook tier hands you the plan. The Implementation tier helps you actually ship it. If your team is comfortable executing from a clear plan, Tier 1 is plenty. If you'd rather have a thinking partner in the room while you roll things out, Tier 2 is built for that.
Two things. First, I'm a working operator, not a strategist. I run a real business on AI every day - not in slide decks. Second, the deliverable is tactical, not theoretical. You're not paying for a maturity model or a "transformation roadmap." You're paying for a list of specific things to do, in order, with the prompts and tools to do them.
No. I'm saying ten or fifteen carefully chosen AI workflows, deployed in the right order, will quietly compound into a meaningful operational advantage over the next twelve months. The businesses that win in the next few years won't be the ones with the flashiest AI strategy. They'll be the ones that actually shipped.
Yes. Send yours or I'll send mine.
Tell me. I'll rework it or refund you. Detailed in the guarantee section above.

See if the AI Playbook is the right fit for your business.

A free 15-minute call. No pitch deck, no pressure. If it's a fit, we'll talk next steps. If it's not, you'll leave with a clearer head.

Book a 15-min call →

Prefer email? hello@joinapexlabs.com - same-day response.